Marketing Automation Executive

A world-leading designer and manufacturer of automation and robotics systems is seeking an experienced Marketing Executive to help shape and amplify their global story.

Renowned for their creativity, engineering excellence and playfully innovative culture, this is an exciting opportunity to join their vibrant team, on an initial 12-month contract, at a time of significant growth.

Operating from their award-winning, purpose-built facility in North Yorkshire, they are building the future of laboratory automation. From bespoke systems that redefine scientific workflows to world-first innovations that make global impact, everything they create is designed, built, and tested on site.

The role

Your role will be two-fold. Primarily you will work closely with the Marketing Manager to lead in sourcing and implementing a fit-for-purpose marketing automation tech stack. You will ensure this enables impactful marketing and sales customer interactions across lead generation, lead nurturing, sales opportunity progression and brand awareness, as well as supporting other teams such as HR/recruitment. Secondly, you will ensure the established company website and search marketing activities are well maintained.

You will:

1. Lead in the sourcing, set up and operation of effective marketing automation systems
2. Own the strategy & execution (including test, scheduling and optimisation) of automated sales and marketing campaigns

• Be point of contact between Marketing and Sales for digital campaigns, coordinating with the content team to create engaging automated assets in line with campaign objectives & with Sales to:

• Build segmented audiences in Salesforce and set campaign objectives for leads in these segments
• Identify opportunities for outreach (e.g. event follow up, industry news triggers, internal product updates)

1. Set up and report upon campaign performance data to drive continuous improvement
2. Contribute to discussions around Salesforce data usage, lead nurturing flows, and customer lifecycle comms.

About you

You’re a creative marketer with a strong interest in marketing automation.

You will bring:

• Strong marketing automation experience

• Experience producing digital content across websites, social media, or marketing campaigns

• Proven success in campaign-based, content-led marketing
• Engaging writing style, a meticulous eye for detail and exemplary communication skills

Why apply

You’ll join a company that genuinely does things differently. Their campus-style headquarters buzzes with creativity, collaboration and innovation – from open workshops and test labs to social spaces, and games areas.

What’s more, their facility and benefits are unrivalled, offering a generous holiday allowance, Private Healthcare, pension, CPD support and annual subscription to appropriate body, enhanced maternity/paternity, onsite gym, squash court, bouldering wall, countless clubs (cross fit, yoga, pottery, the list goes on!), even free access to on-site counsellor and physiotherapist whenever you need some support.

Ready to bring world-class automation to life?

If you’re excited by the idea of marketing an organisation that’s redefining what’s possible in science and engineering, this could be the career-defining opportunity you’ve been looking for.

Apply today!

NB the role is based ONSITE and offered on a Full or Part-time basis (80% hours minimum)

Key words: Marketing, Marketer, science, scientific, instrument, instrumentation, engineer, engineering, robotics, automation, SalesForce, Marketing Cloud, Hubspot, Dynamics, CRM, metrics, Middlesbrough, North Yorkshire, Redcar, Darlington, Stockton-on-Tees, Whitby, Northallerton, VRS9206SP

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